SHAPE
Cambrian College School of Arts and Design
GRAPHIC DESIGN GRADUATING CLASS OF 2011
Adam Rekela Chantal Larochelle Darren Doucette David Ayer Jeff Martell Jessica Cashman Jessica Szydlowski
Kassandre Jolin Kayla Quinn Kristen Cavanagh Kyla Lytwynec Lucas Johnson Sarah Sabourin Shawn Hamilton
Stacy MoffatStephanie Aube Stephanie DeslogesStephanie Laprade Steven Fisher Tim Richer
What has shaped you?
The never-ending quest for knowledge. I don't want to know more, I need to know more. As a kid you'd find me taking things apart just to see if I could put them back together. My relentless search for knowledge has brought me to where I am today. While constantly staying on the cutting-edge of technology, chemistry and physics have always amazed me. It is, however, social engineering that intrigues me the most - gaining an understanding of people and how they think. Analyzing situations and adapting accordingly, weighing and judging every word and the response that it provokes. I didn't pick graphic design only because of my artistic abilities or knowledge of software. That all came with time. I picked it because we are communicators. We can warp perspectives - even change mind sets entirely. And that's what I do best.
advertising campaign
This is an example from an ATI print ad campaign marketing a new line of graphics processing units. In this copy-heavy ad, the target audience of 18-32 year old PC gamers. The 'in your face' attitude of the copy promotes that only the very best is acceptable.
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package design
This is a 3D mock-up of flat artwork for a GE compact fluorescent light bulb. The focus of this design was based around the in-store appeal, as the boxes form an intriguing pattern when placed side-by-side on the store shelf. The reverse side of the box features french text and a red base to complement the blue.
corporate identity
This is a corporate identity redesign for Logitech. The original logo was meant as an abstract representation of a mouse, but nothing more. This idea was carried through to the redesign, as the logo still represents an abstract mouse, speaker or webcam. However, the logo has been given new meaning - a representation of the logic processing left lobe of the human brain.
corporate identity
This piece is an improved logo for the USB interface standard. The new logo is meant to represent the functionality and simplicity of connecting devices via USB.
