SHAPE
Cambrian College School of Arts and Design
GRAPHIC DESIGN GRADUATING CLASS OF 2011
Adam Rekela Chantal Larochelle Darren Doucette David Ayer Jeff Martell Jessica Cashman Jessica Szydlowski
Kassandre Jolin Kayla Quinn Kristen Cavanagh Kyla Lytwynec Lucas Johnson Sarah Sabourin Shawn Hamilton
Stacy MoffatStephanie Aube Stephanie Desloges Stephanie Laprade Steven Fisher Tim Richer
What has shaped you?
One of the main things that has shaped me is other people. Everybody I've gotten to know in life I've taken something away from. Whether it's listening to a differing opinion than mine, seeing an admirable personality trait, or learning more of a subject I knew little about, I gain a more informed and open mind. I incorporate this mentality into my graphic design work by opening myself up to learning about the subject, client, and target audience, as this directly shapes my design decisions.
editorial cover
Challenge: To create a masthead based off any human innovation of my choosing, then to use this title as a basis for a magazine concept, cover and twopage spread. Solution: I decided that it will be about environmentally friendly technology with news, product reviews, editorials and other articles. This cover and spread reflect the contemporary style of the magazine.
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package design
Challenge: To create bottle labelling and package design for a four-pack of ginger beer. Solution: I made the design to look slightly worn or grungy, to reflect the product name of "Old Jamaican" ginger beer, as well as suit the spicy taste of the beverage. The colour scheme was inspired by earth tones and the Jamaican flag to create a look that is unique to the product.
corporate identity
Challenge: To redesign the identity for Corus Entertainment, giving the corporation a professional and focused look with elements of fun and enjoyment. Solution: The logo consists of a central rectangle emitting parallel lines that become wider and lighter in colour as they extend outward. This visualizes the exciting and stimulating entertainment being broadcast into people's homes across the country, whether the symbol is seen as a speaker emitting sound waves or a television emitting a glow of light.
poster design
Challenge: To create a poster that will promote Hot Docs, a Documentary Film Festival held in Toronto, Ontario. Solution: I wanted to focus on the fact that documentaries capture reality, unlike the other film genres that fake reality. A gesturing actor in the midst of motion capture is in front of a special effects green-screen with studio equipment in the foreground and background. The headline "Get Real" implies that the reader should break from watching computergenerated fiction.
