What has shaped you?
I'm greatly inspired by a few outstanding artists;
the masters of abstraction who invoke deep
thought through distilling realism to the bare
minimum. Pablo Picasso, Jackson Pollock and
Wassily Kandinsky all shaped the way I, as a
designer and as an artist, look at the world
around me. You must completely understand the
subject in its original state before you can begin
contorting and simplifying its reality.
To create a promotional poster for the Sundance Film
I traced Sundance back to it's native roots where I
was inspired by their geometric tapestry weaving.
The illustrations reflect a sunburst/snowflake as well
as a light flare to tie in to the film festival.
To design a stamp collection for the International
Year of Chemistry 2011.
Year 2011 was the 100th year anniversary of Marie
Curie's discovery of radium. Through my research
I discovered radium was used in some colour
pigments, thus providing the inspiration for my
I expanded this idea to include other great chemists
that discovered other elements that also had a use
in the creation of the corresponding colour pigments.
To develop a brand identity for a heavy metal band.
Through research I came to the conclusion that a
clean legible logo immediately distinguishes Divided
We Fall from other heavy metal groups. The logo
incorporates "D", "W" and "F", allowing it to be
versatile with or without the typography.
To redesign and develop a corporate ID of an existing
company, "Dodge This".
The new name for "Dodge This" was developed,
along with the new logo, to sophisticate the
company's identity. Precision Paintball allows for
the consumer to relate to what the company is
specifically, and not confuse it with any other
The slick geometric shape of the logo presents the
visual of a "P" that can represent the company
name, Precision Paint. Also apparent in the logo is a
profile view of a gun trigger.
To renew the reputation of my home town,
The development of this branding campaign was
inspired by Manitouwadge's beautiful scenery
and their slogan, "a community built on a
handshake". The joining of the "m" and the "w"
represent mountains reflecting into water, as well
as two hands joining in a handshake.