What has shaped you?
I am shaped by my core values, which define the
contours of my edge. My journey in creating my
values has given me the building blocks to grow
my understanding of visual concepts. As graphic
designers, we have every aspect of design at our
disposal, but it is my interpretation and personal
identity that allows me to leave an impression.
Anyone can create a shape, but I create
movement, emphasis, balance and unity within
these shapes. Through a combination of teachings
from professional designers and my own creative
thoughts, my career is beginning to take shape,
which will only grow and evolve with every lesson
To improve and re-design the existing Princess
Auto brand logo.
I attempted to offer a simple design that would
allow the symbol itself to be recognized without
the company name present. Straight and bold
white lines carve out an "A" on a sporty red
canvas. The automobile theme in supported by
the straight lines intersect like roads on a map.
To produce an effective design for magazine
and masthead applications, tailored to a specific
I created a dessert magazine targeted at women,
aged 25-35, with a higher income and social
status. Topics related to desserts also integrate
aspects of everyday life including health, food,
love, and leisure. My cover, a simple, yet elegant
shot of shaved chocolate provides an appealing
look to the cover and lures the eyes. The name,
CHOCOLATE has a bite out of it, implying that the
entire magazine is edible.
The objective was to define a unique characteristic
element to the Pop Shop package design.
I focused on the bubbles of the pop, utilizing
white space to make the design appear clean and
crisp. The key was to give it a new carbonated
look to attract and inform pop lovers.
Create a modernistic design poster for the
Shanghai International Film Festival, yet keep
A film festival and cultural theme become one
simplified image. It is achieved through an
elegant photo of a geisha twirling a ribbon that
finishes as cinema film. Striking typography brings
together the image and festival information.
To create an effective stamp design for the
International Year of Chemistry.
I focused on the chemistry of human attraction
rather than the more popular atomic elements.
The design focus to reveal the chemical
composition of love, testosterone and estrogen.
This theme within a theme adds character to
chemistry and gives it an edge that stands out.