What has shaped you?
Less is more: this statement impacts the way I live
and design. There is a need for more simplicity and eloquent messaging.
Balance: that's what design is – visually and logically.
Questions: why? Because finding answers is awesome.
poster design
Solution:
The Crystal Island superstructure is currently being built in Moscow. It will be a symbol of international recognition and cultural impact.
Media:
The colours directly reflect the festival's official palette. Materials such as hard canvas, ink, black marker and watercolour were used.
stamp design
Solution:
The focus was to positively display an appreciation
for the world's forests.
Media/layout:
The climate elements are used as complementary
color and shape to the radial design. Different
shades of green help differentiate the groups
while staying consistent. Using a constructivist
approach to the artwork played a role in keeping
the design harmonious and contemporary.
editorial cover
Solution:
The magazine focuses on technical and performance aspect of biking. The masthead's font anatomy supports the technical aspect while its round edges add an organic touch.
Media/layout:
Sizing and colour association help create hierarchy of type. The bright orange is used in balance with the photo's blue tones.
corporate identity
Solution:
The tourism industry and culture of Nunavut are closely related to the vast and beautiful land. The goal was to create a feel of cool mystery and outdoor adventure.
Media/layout:
The logo is a digital illustration using a colour harmony which relates to the regional flag and cultural art. The modified serif font complements the curves of the main visual while providing a traditional finish.
corporate identity
Solution:
The very organic logo is paired with simple and modern accents to provide a sense of comfortable luxury.
Media/layout:
In certain applications, the logo is cropped and angled to become a graphic element. With this touch, the identity is always apparent even when the full logo is not present. In packaging, the colour of the product itself is the accent.