What has shaped you?
I feel that the three years of this program have
done the most to shape who I am. The reasoning
that art can have a purpose and a function in
society is a powerful insight. The many facets
of design, and the impact one can make with a
great piece of thought, is something I can say I
am eager to strive for. To say that a single designer
has helped shape me or to focus on one aspect
of such a vast career seems too hard of a decision
I admire the risk takers like Stefan Sagmeister, the
timeless quality of Massimo Vignelli, and the fresh
typography of Paula Scher; true innovators of the
industry. Every graphic designer looks towards
these motivational and iconic individuals for
inspiration. It is a great feeling to be able to say
that my career choice has shaped my view
on the world and has impacted how I live my
life. I look forward to the opportunity to
contribute to this field.
To interactively utilize photography
Using the food photography as a main focal point
I designed a website layout. The main menu
being different colors pages are designated by
an icon. Step-by-step instructions with further
images are separated by another menu near the
bottom of the page.
To design for an energy efficient bulb without
resorting to common eco-friendly imagery.
Using creative copy to highlight the benefits of
the product and illustrate the product itself. The
typographic style is more organic and the color
choice is meant to give an impression of light
emitting from the type.
To design for an event in a creative way and
confined space (stamp format).
The shape of the stamp was changed to better
accent the life-cycle of a tree. Icon-based imagery
in a monochromatic color scheme.
To re-design an existing logo.
Focusing on the natural resources of St. Mary's
River and the new wind farm in Sault Ste. Marie
the light and blue signify air and water. Sault Ste.
Marie has a twin city in Michigan across this
river that the dual colors also hint at. The white
area implies an 'S' and is done in a script, almost
wave-like fashion to soften the logo overall for a
Designing a poster.
The image plays off the term 'fly on the wall' and
uses the expression to accent this genre of film
festival. A central, simplistic layout hints at the
no-nonsense reality a documentary film would
have. A monochromatic color-scheme is applied
based on the existing event logo.