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Ryan Lacourse

The hat I'm wearing is information design. As a graphic designer this is a valuable skill to have becuase it allows us to present complex data in a simple and clear manner.

TTC Rebrand

Hats:

Branding

Typography

Problem-Solving

This re-branded logo for the Toronto Transit Commission solves many of the old logo's issues. Previously the TTC logo was busy, not scalable, outdated and overall impractical. All that is borrowed in the new logo is the original energetic red. Currently the colour, along with having the logo slanted forward, conveys the movement and speed provided by the TTC’s services.

Every letter in the logo is connected to symbolize how the TTC’s Subway, Streetcar, and Bus systems are all connected and work together.

Thick letter-forms were used so the logo can be seen more easily when small, this is important because the logo will often need to be seen from a long distance.

The stems of the letter T are curved to create a visual balance with the letter C. This curve, along with the slant, is used consistently throughout the branding.

TTC Rebrand

This re-branded logo for the Toronto Transit Commission solves many of the old logo's issues. Previously the TTC logo was busy, not scalable, outdated and overall impractical. All that is borrowed in the new logo is the original energetic red. Currently the colour, along with having the logo slanted forward, conveys the movement and speed provided by the TTC’s services.

BIC Lighter Package Design

Hats:

Package design

Illustration

Problem-Solving

The goal of this project was to redesign an existing package from scratch that needed improvements in the areas of design, functionality, and sustainability. BIC lighter packages have remained reletively unchanged for a long time, so that's where the concept began. With the new design, you can now recycle and use the package as a case to store the lighters that are not in use.

A huge inspiration for the design on the package was that BIC randomizes what colour lighters you get in each package. This is also the reason for the small cut out on the package, to display those colours.

When in stores, the new package can either be hung or placed on a shelf in its new display case.

BIC Lighter Package Design

The goal of this project was to redesign an existing package from scratch that needed improvements in the areas of design, functionality, and sustainability. BIC lighter packages have remained reletively unchanged for a long time, so that's where the concept began. With the new design, you can now recycle and use the package as a case to store the lighters that are not in use.

Qwitters

Hats:

App Design

Branding

Advertising

For individuals who are attempting to quit nicotine, Qwitters is a mobile app that provides extra support from its distraction game and/or community feature, so they can start living a cheaper and healthier lifestyle. Because who better to talk to than people who know what you’re going through?

Once you register for an account, you are greeted with a welcoming message. From there you move to the home page where your current statistics are located. The other 3 navigation buttons are for the achievements, community section, and profile.

The Qwitters distraction game is the biggest feature of the app and can be accessed from any page. By keeping your fingers occupied, it gives you something to distract from the craving of nicotine.

For that extra boost of support, Qwitters’ community feature allows you connect with other quitters around the world. Add friends, make or comment on forum posts, and send direct messages.

These promotional ads for the app use misdirection in its copywriting to grab peoples attention and the speech bubbles help communicate and promote the community feature.

Qwitters

For individuals who are attempting to quit nicotine, Qwitters is a mobile app that provides extra support from its distraction game and/or community feature, so they can start living a cheaper and healthier lifestyle. Because who better to talk to than people who know what you’re going through?

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