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Amy Kramer

The hat I wear is Copywriting, it allows for the design and message to come across clearly and succinctly. As designers we are creatives and copy helps elevate the designs we create to help with the user experience.

COMPASS

Hats:

Photography

Print Design

Typography

Compass is a travel and leisure magazine based in Toronto, Canada. Compass is accompanied by a unique masthead with editorial content containg hiking trips, bike trails and much more. The target audience is between 20-30 years old looking to travel or enjoy the outdoors.

Through exploring possible manipulations of typography, a subtle yet relevant custom masthead was created to represent this audience. A colour unity is created between the cover and the featured editorial spread, allowing for an eye catching cover that can be reinvented with new imagery.

The design method for Compass was to show the true beauty of nature right outside our doors.

COMPASS

Compass is a travel and leisure magazine based in Toronto, Canada. Compass is accompanied by a unique masthead with editorial content containg hiking trips, bike trails and much more. The target audience is between 20-30 years old looking to travel or enjoy the outdoors.

BRAIN STORM

Hats:

Branding

App Design

Problem-Solving

Brain Storm is to educate the public and assist with the recognition and recovery of concussions.

There is a problem that many people or any athletes do not know the serious effects of concussions. Many of them believe that you can only endure a concussion by playing a sport, but that is not the case.

The apps break down is to attract the young audience, the mobile app was created to allow them to test for a suspected concussion, keep in touch with their doctor and track the triggers and recovery of their concussion.

BRAIN STORM

There is a problem that many people or any athletes do not know the serious effects of concussions. Many of them believe that you can only endure a concussion by playing a sport, but that is not the case. Brain Storm is to educate the public and assist with the recognition and recovery of concussions.

KELCHWEG

Hats:

Illustration

Branding

Typography

Kelchweg is a hand drawn, usable serif typeface that can be used for anything, display, body and even sign-age. It acquires unique curves and serifs than any other typeface. It has a modern take on an old serif typeface keeping it exclusive.

Above shows some unique characteristics of the type face. G—Unique spur | Q—Tail is specialized | g—Widened link | r—Rounded ball terminal

KELCHWEG

Kelchweg is a hand drawn, usable serif typeface that can be used for anything, display, body and even sign-age. It acquires unique curves and serifs than any other typeface. It has a modern take on an old serif typeface keeping it exclusive.

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