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Asha Thorpe

The hat I wear is Communication. Every style of design requires a different form of visual communication that is unique and best suited for its target audience. Photography, illustration and copywriting are all forms of visual communication that can be incorporated into designs to enhance the overall identity of a brand. The way we communicate within design is a way for our work to come to life.

Orange Snail Brewers Redesign

Hats:

Illustration

Branding

Package Design

For this redesign, I decided to go with a very minimalistic approach while still appearing charming. Incorporating elements from the original design and giving them new life creates a clean and rustic modern twist. The existing brand did not reflect this.

The redesign targets a broader and more sophisticated demographic with a fresher colour palette and cleaner lines.

Orange Snail Brewers Redesign

For this redesign, I decided to go with a very minimalistic approach while still appearing charming. Incorporating elements from the original design and giving them new life creates a clean and rustic modern twist. The existing brand did not reflect this.

Mind Move Campaign

Hats:

Photography

Communication

Information Design

For this project, the ultimate goal was to create a design that represented inclusivity and confidence. Mind Move is a campaign and branded event meant to encourage students to engage in various kinds of exercise for improved academic performance.

Stationary banners were created for students to circulate the gymnasium and begin the exercise that is demonstrated.

This small mission booklet is to be handed out at the Mind Move event. The booklet contains surface level knowledge on how the brain functions while running off exercise.

Mind Move Campaign

For this project, the ultimate goal was to create a design that represented inclusivity and confidence. Mind Move is a campaign and branded event meant to encourage students to engage in various kinds of exercise for improved academic performance.

Family Farming Stamps

Hats:

Illustration

Branding

Communication

With the goal to create a unrefined and modern approach simultaniously. The overall design appears wholesome and welcoming for all ages. For each stamp I used a different vegetable that is farmed in Canada. I replicated them and by varying the sizes of the vegetables, I demonstrate the ideals of family. The bright warm colours against a dark brown background creates a unique aesthetic. This creates a friendly and warm look. I chose a sans serif font to ensure the legibility.

Family Farming Stamps

With the goal to create a unrefined and modern approach simultaniously. The overall design appears wholesome and welcoming for all ages. For each stamp I used a different vegetable that is farmed in Canada. I replicated them and by varying the sizes of the vegetables, I demonstrate the ideals of family. The bright warm colours against a dark brown background creates a unique aesthetic. This creates a friendly and warm look. I chose a sans serif font to ensure the legibility.

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