jessica lambe

If you could be any font, which one would you be and why?

For the most part, I am the classic Showcase Script both in personality and in design skills - fun, organic and unique. At the beginning phases of a day, I decide to pull up my socks and turn into Showcase Slab or Showcase Serif. Once that phase of the day is over, I can let loose and turn into some Showcase Ornaments, and when looking at the big picture we can see that with the tendency to be subtly irregular and suggestive of hand-made origins, I was designed to mix well and work together in perfect harmony, speaking the same visual language but with very different nuances.

jessicalambe.ca

Mermaid Sushi

Mermaid Sushi is fictional brand of five times distilled vodka that would be present in local liquor stores. This brand was created with the intention to be unique and playful. The goal was to create a name and design that would appeal to both males and females. In the case of Mermaid Sushi, the sex appeal of the mermaid is what would attract the eye of the male consumer while the female consumer would be enticed by the illustrative style and colors.

Black Sea

Black Sea is a Mediterranean influenced restaurant and wine bar located in St.Johns, Newfoundland. The goal of the rebrand was to bring out the positive qualities within the company such as their dedication to quality and service as well as supplying a wide variety of wines from around the globe. The new logo represents the flow of wine being poured into a wine glass to better symbolize the grace and flow that is present once you step into the restaurant.

Glasses Magazine

Glasses magazine is a print piece speaking about changes that can impact the environmental state of the world as well as true, hard hitting facts about todays society. The Idea behind the name was to create a brand that would give a new perspective on the way we see the world. The layout of the magazine was kept simple from the cover to the articles to allow the reader to be able to focus more on the content.