Captivating on its own and as a brilliant bold contrast for other hues, PANTONE 18-1438 Marsala serves as the perfect colour to represent my strong, confident, distinct personality and style. The prominently strong qualities of Marsala allow for this flavourful colour to stand alone as a chic statement, or to be used as a bold accent to cooler or soft colours. I can connect with this colour particularly because of its inviting tone, which conveys both stability and warmth, while expressing itself passionately through design. On a vanity note, this colour fills my closet and does wonders to my skin tone!
The International Year of Soil serves as a platform for raising awareness on the importance of sustainable soil management as the basis for food systems, fuel and fiber production, essential ecosystem functions, and better adaptation to climate change, for present and future generations. This campaign is designed to create awareness of the elements that incur significant and adverse soil erosion, such as: wind erosion, deforestation, and water erosion.
This new identity was designed for the Ku Ku Hut, a line of African gift shops, that has been created around the stores attributes: hand made and fair trade. The hands represent the artisans from Africa constructing the stores product, while at the same time forming a hut out of negative space. The orange door creates a figure ground contrast, as well as unifies the signature and logo through use of colour identification. These colours are representative of the warm colours derived from African culture.
A reoccurring image that I chose to focus on was Howard Roarks hands. His hands were a major focal point in the book, and were described as, large, long hands-prominent joints and knuckles and wrist-bones, with hard prominent veins on the backs of the hands, exceedingly strong. The hands personify the structures that Roark creates; expressing that they are like the human body, and that they are created for one purpose. No details or lines are wasted.
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