Based on the understanding of Asian culture, it is necessary to present the beauty of traditional Asian art in sake labels. Using a brush pen to meticulous hand draw a phoenix and red-crowned crane that symbolizes fortune and good luck, and also shows the central Asian aesthetics: simplicity, emptiness, and elegance. In order to add more value to the brand I also hand-wrote the Asian character for White Bird to make it is unique and stand out.
Mask is a portrait photography/photoshop magazine targeted to photography fans between the ages of 18-35. By showing a double exposure photo on the cover and experiment with different fonts and layouts for the spreads it would attract the target audience and convey the tone of the magazine, which is contemporary, fashionable, modern, and professional.