Kevin
MacAulay
because I listen first
then solve creatively
PAJAR Canada, known for footwear, recently began production of high quality parkas—putting them in direct competition with established brands. To help position their name in this market, a bold new identity and branding campaign was needed.
Bob’s Red Mill produces whole grain organic products in nondegradable plastic—creating a brand disconnect with their ecoconscious consumers.
The new packaging is paper-based with a biodegradable substrate window. Products are sorted through the use of colour to help distinguish them on the shelf—colours are based on current brand guidelines, leveraging their existing brand equity.
The typography is a custom typeface, which gives a similar feel to the established hand drawn logo. The new shape allows for more product to ship per box—decreasing cost and carbon footprint
Play Date is an answer to the hectic scheduling of activities for families. By consolidating activities and using integrated filtering, this app narrows your activity field and makes choosing an activity easier.
The user can then read descriptions, view user experience ratings and easily buy a pass or make a reservations in the app. A built-in messenger allows families and friends the ability to schedule play dates and recommend activities.
