In Canada, there is no shortage of eligible blood donors—the issue is getting people to donate. With the Baby Boomer population ageing, the need for blood is at a pinnacle. With young adults representing the lowest percentages of donors, action is critical.
To attract this young audience, a mobile app was created to allow them to check eligibility, schedule donations and track the impact of their donations—catering to the desire of convenience and instant gratification of this demographic.
Digital marketing on relevant social media platforms reinforced these strategies.
Flying Fish is a brand of flavoured beers produced by South African Breweries, positioned to be unique and youthful—their existing brand did not reflect this.
The redesign targets a younger demographic using a multifaceted but organized typographic approach.
By using a unique word and typeface pairing to visually represent the flavour, the new design is inclusive of all 11 South African national languages.
Wellness Pet Food markets itself as a premium and holistic brand of pet food. Wellness’ existing identity was outdated, creating a disconnect between the products they offered and the audience they were attempting to target (new & conscientious pet owners).
This updated, custom-script, typographic approach positions the brand as forward thinking and personable.
The symbol and extended brand elements can easily be implemented in all modern applications, reaching their target audience.