Jemi Patel

Being a graphic designer involves the ability to communicate through design. When a brand's identity is well-presented visually, it always expresses it better. I'd like to progress as a designer by conveying my thoughts through my designs.

Beyond Blues

Awareness Campaign | Brand Identity

Beyond Blues is an awareness campaign about Postpartum depression which is ignored by most people and how serious it is. Unfortunately, postpartum depression is sometimes considered fictitious, unmanageable, or insignificant.

Brand Personality Traits: Determined, Kind, Bold, Persistence, Resourceful

PPD is causing you some distressing symptoms, and it may be also affect many relationships. That is why it is important to get therapy. My solution for this problem is to through Beyond Blues making people aware about Postpartum depression making them understand the symptoms and causes of PPD. This campaign target is to educate women before and after their pregnancy.

Rare Known

Illustration | Branding

International Year of Fruit and Vegetable stamps were a concept for Canada Post. The Campaign has limited stamps but also organizes the event to bring attention to Rare known fruits and vegetables and their health benefits.

There are so many seasonal fruits and Vegetable people don’t know about which is more healthy than every day available. To grab people's attention and symbolize each fruit, I've created a vibrant but fresh color palette.

The stamps are vibrant and energetic, by the project’s concept of encouraging people to eat and live a healthy lifestyle. This project allowed me to experiment with different illustrations.

Beer Package Design

Package | Illustration

The package design for Brava focuses on the target audience while also displaying a beardo guy who represents the brand. The colors used for the package and re-brand are minimal.

The information is printed in both English and French on the package. In the flat-work design, the cut lines and measurements are mentioned.

The stickers can be used as the promotional giveaway items. This project allowed me to gain my understanding of 3D and angles.

Dawson Baptiste
Lauren Verwolf