I look forward to building successful brand identities as well as designing product packaging and apply creative marketing towards social and envoirmental awareness campaigns.
Zahers is a rebrand concept for a local heath food company, The logo and packaging was rebuilt from the ground up into something more appropriate and on target for the brands audience.
The new Zahers logo has a much more friendly and playful approach compared to that of its predecessor. The addition of the vibrant reddish tone in the brands new symbol allows for great contrast on various textures and surfaces and is surly to catch your eye.
Aside from the logo redesign, the brands product packaging was also redone, to the left is their new product samples that are to be given out at promotion events. On the right is the new food packaging which consists of a fully biodegradable material to do our part in helping reduce waste and lower our brands ecological footprint.
This projects goal was to advertise the PowerBar products line to an entirly new audience, targeting those who get out there to adventure, explore and push themselves further then ever before.
The ad campaign ran in various travel and outdoor sport magazines, and included a discount coupon viewers could use to purchase their next PowerBar product. the ads feature people doing an activity they love with the tag line “The Power To Keep Doing What You Love”.
Aside from the magazine print ads, this campaign also has social media ads showing these people in action.
A product packaging redesign for Panela, a condensed raw sugar product produced by Candesa.
This concept packaging provides the product with a resealable container which keeps the product fresh for longer and provides better shelf appeal over similar products, this design resembles a sugar cane stalk in which the product is produced from.
