Carlos Potes Paz

Graphic Design must always provide a solution and make things easier for the audience. That is why I do my best to keep my projects relevant, simple, & effective.

Colossal

Brand Identity | Event

Colossal was born from the lack of multicultural events in Sudbury, Ontario. At the festival, people will be able to experience the food, music, dance, energy and happiness from Colombia here in Canada. The brand also reinforces it is spelled COLOmbia.

With Colossal, people will be able to experience the magia and warmth from Colombia in Canada.

Tickets, posters, a landing page, and wristbands will help the brand to reach the audience.

Helping Hands

Brand Identity | Event

The United Nations (UN) is committed to settling disputes by peaceful means and saving generations from war. Helping hands is a campaign promoting the International Year of Peace and Trust in 2021. Graphic Design should always be communicating these values.

Commemorative post stands, collectible packages, and wayfinding are some of the references to the audience and identify how to participate in the event.

Social media campaigns and motion graphics are key factors to catch the audience’s attention.

Discord

Brand Identity | Re-design

Discord is a platform that connects people around the world by sending video, text, or record messages while playing video games! Brands should be user-friendly and easy to identify. Here is my proposal for a rebrand that will allow the audience to “breathe” much better.

Colours will help to guide the audience to interact much easier with the platform.

Gracias a Milgen Paz, Carlos Potes y Nataly Arguello por hacer mi portafolio posible. Thank you!

Audrey Nantel
Dawson Baptiste