Dog owners not cleaning up after their dog has numerous consequences such as ground water contamination and passing of potentially dangerous coliform bacteria; either from dog to dog or dog to human. These bacteria are known to cause cramps, diarrhea, intestinal illness, and serious kidney disorders.
To be able to solve the matter at hand, I set myself goals to achieve, to raise awareness, educate and inspire change, to the owner's habits and perception of the consequences of not picking up after their dog.
The campaign is designed to do this with the aid of the infograph, web site, direct e-mail and with the adoption box some preventative measures. Owners will then realize that it's not just a fine to worry about, but that they are creating serious health and environmental consequences.