Animal shelters everywhere are overflowing with stray and abused domestic animals looking for homes. They are being euthanized and disposed of on a daily basis, due to the increased admittance into shelters.
Although some animals are reclaimed and adopted, there are still millions of unwanted pets in shelters.
Through researching the growing issue of pet overpopulation and animal shelters, I chose to advocating for adopting a pet over buying from a breeder.
I designed a brand, merchandise, advertising campaign, and mobile app to help people find a pet to match their wants, needs and lifestyles.