Northerners love outdoor activities including hiking, canoeing, camping and road trips. When it comes to getting lost, or encountering unexpected circumstances, most are not prepared.
NorthSafe is the name and identity of a mobile app and product line. Its purpose is to not only assist northerners in the case of an emergency, but also includes a Trip Tracker, which allows users to post pictures and updates about their own trips and adventures.
The packaged items are to be used in junction with the mobile app, in the event of an emergency. Depending on the emergency, the mobile app specifies how to use each item alone or together.