The average person uses 10 beauty products a day, exposing their skin to 130 different chemicals. Approximately 95% of chemicals used in fragrances are petroleum based. 22% of beauty products may contain cancer causing impurities. Petroleum is known to contain 1,4-dioxins which has linked to cancer and other health conditions. Little White Label is a campaign to highlight the dangers of petroleum in beauty products, and to generate incentive for consumers to create their own.