Newtrition aims to influence food buying at the point of purchase. By making small changes to your eating habits you make big improvements to your life. Newtrition keeps you inspired to better your health.
There is an overwhelming amount of information surrounding eating better. The information provided has been distilled from nutrition basics, because eating healthy doesn't have to be complicated.
The campaign's goal was to influence potential food purchases. Big bold signs make the most of the shoppers' attention and provides them with some inspiration to make healthy choices.