The amount of times I’ve had to fight sleep in order to finish projects wasn’t always the most enjoyable. My body hated me for it, and at times I was downright ridiculous from the lack of sleep. However, those late nights spent with classmates were priceless…and I sure did get stuff done!
The Basket Challenge is a campaign that encourages Canadians to think twice about the amount of food they waste on a daily basis. The idea is to use a basket instead of a cart in order to limit weekly groceries. This forces people to not only buy and waste less, but also make more thoughtful food choices.
Discovery highlights the accomplishments of some of the scientists who have made advancements on medical research with the help of crystallography. Visually, this campaign uses a creative representation of the shape of crystals in an engaging and aesthetically appealing way.
Code Magazine is a publication that discusses the ins and outs of advertising, targeting men between 35 and 60 years of age. The logo symbolizes a barcode, the common element between all products that are purchased. This magazine uses stark illustration and a dramatic colour scheme in order to be impactful and visually interesting.
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